The state-invested Agricultural & Fishery Marketing Corporation developed the Ginseng Character in February 1999 in order to publicize the history of Korea as the home of Korean Ginseng and differentiate Korean ginseng from other ginsengs.

The flowers, leaves and roots of The Character are shaped to symbolize the inherent and distinctive quality of Korean Ginseng. The color tone of its red flowers, green leaves and yellow roots presents a cheerful and lively image expressing ‘a healthy life and vitality’ resulting from Korean Ginseng.